Few days ago, Italy got another Unesco World Heritage Site, the area of Langhe-Roero and Monferrato, famous all over the world for its vineyard.


A UNESCO Site is a place recognized as of special cultural or physical significance. The criteria to be able to become a Site are defined in a Convention adopted by UN in 1972. The main element to identify a Site is the uniqueness it represents for human history or natural phenomena.

From 1972, there have been created 981 World Heritage Sites, located in 160 different Countries, the most part in Europe and North America. Following the top 10 list of the Countries with most number of Sites:

  1)   Italy - 50 
  2)   China - 47
  3)   Spain - 44
  4)   Germany - 39
  5)   France  - 39
  6)   Mexico - 32
  7)   India - 32
  8)   Uk - 28
  9)   Russia - 26
10)   US - 22

Considering the long procedure to became a Unesco Site (for instance, the candidature of Langhe-Roero began 10 years ago), why is it so important to enter in the Unesco List? Are there real benefit of being a World Heritage Site?

First, when a place becomes part of World Heritage it can have more easily access to National and International Founds. Then, a new Site can increase the number of tourists. From the other side, the prestigious given by being part of Unesco List involves also keeping in a good status the Site itself. This requires further investments and a system of control for the site.


The influence of "UNESCO Brand" is difficult to calculate. Some surveys have estimated that it can touch the 30% of tourists. But there are other elements that influence the tourism of a specific place, from marketing to the accessibility. Moreover, most of the sites were already touristic centers and in some cases the Unesco recognition didn't affect visitors inflow. 

Finally, it seems important to point out that the World Heritage List has been often criticized. From one site, there is a distortion in the number of sites: 496 out of 962 are from North America and Europe, the richest part of the world. Furthermore, the number itself of the sites has raised quickly in the last decades, and the designation has lost part of its uniqueness. The debate to reform the system is still open and regards both the improvement of the criteria to indentify a site, and also the number of the sites can be in the list each year. But for the moment nothing really seems to change.