Nowadays it is a tradition: when Christmas is coming, also the Christmas Markets are opened in many Cities. Originated in the German-speaking part of Europe, this tradition finds its roots in the late Middle Age: the first one was created in Dresden in 1434.
One of the most beautiful Christmas Market - Vienna (Austria) |
Even if the most beautiful Christmas Markets are located in Germany and Austria, they are spread in many different places. We can find them in Naples, as well as in Madrid and in Edinburgh, there are also markets opened in US and Canada, mainly on the idea of some German immigrants. Even in Japan there are Christmas Markets, in Osaka and Sapporo.
The diffusion of these markets is easily understandable: they are an incredible touristic attraction and a very good business.
But which is exactly the value of this business?
Obviously it is difficult to estimate it, considering that touches various Countries.
I found and interesting research made by JFC about the phenomenon of Christmas Markets in Italy.
The amount of this business is around 766 million Euro per year: 284 directly from the trade, and the rest from restaurants, hotels and shops. The most attractive markets are located in the region of Trentino - Alto Adige, near the border with Austria. But there are about 556 in Italy, that can last from just one to 72 days and that will host more than 12 million visitors.
The main products sold are decorations and groceries. Interesting also to point out that Italians like those markets for the atmosphere, for the traditional food and also the entertainment through concerts, exhibitions, and fireworks.
In conclusion, those markets give a positive effect to the economy and generate a business that, at least in Italy, represents about 8% of the total expence made for Christmas (about 9 billion Euro). It is also a good occasion to rediscover local traditions.
So...long live Christmas Markets!
I found and interesting research made by JFC about the phenomenon of Christmas Markets in Italy.
The amount of this business is around 766 million Euro per year: 284 directly from the trade, and the rest from restaurants, hotels and shops. The most attractive markets are located in the region of Trentino - Alto Adige, near the border with Austria. But there are about 556 in Italy, that can last from just one to 72 days and that will host more than 12 million visitors.
The main products sold are decorations and groceries. Interesting also to point out that Italians like those markets for the atmosphere, for the traditional food and also the entertainment through concerts, exhibitions, and fireworks.
In conclusion, those markets give a positive effect to the economy and generate a business that, at least in Italy, represents about 8% of the total expence made for Christmas (about 9 billion Euro). It is also a good occasion to rediscover local traditions.
So...long live Christmas Markets!
In this respect the question may be interesting how much RoI the Christmas Market in Hyde Park (London) generates that rather resembles the Oktoberfest in Munich just with less Bavarian fun.
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